Marcus Trute

Marcus Trute – Resonance explorer

Over the past 30 years, Marcus has built up a broad spectrum of knowledge and expertise in the retail, e-commerce, sports and fashion business. His professional journey began in brick-and-mortar retail and has taken him through senior roles in the industry to co-founding and managing an event agency and the role of managing partner in e-commerce.

He has had the privilege of working with leading global brands such as Nike, Adidas, Asics, ON and The North Face. He has negotiated strategic agreements and brought ambitious growth plans to life. These collaborations were characterized by the implementation of innovative sales, content and marketing strategies.

Through regular interaction with investors and various stakeholders, Marcus has learned to effectively manage expectations and recognize patterns of behavior in crisis situations. His expertise in building strategic partnerships and acting as a trusted partner in strategic execution are valuable skills that he brings to every project.His intensive involvement with the facets of purchasing, marketing and sales as well as the management of teams and the positioning of brands have equipped him with in-depth expertise. This knowledge forms the foundation of his ability to create transformative strategies that reflect and drive both the needs of the market and the vision of the brand.

Scheme of Focus:

• Evaluation and strengthening of strategic partnerships
• Crisis management and conducting negotiations
• Sales and purchasing conception
• Organizational and leadership development
• Modern cultural transformation, practical purpose orientation and holacracy expertise