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    Melanie Hoffmann

    The digital Enthusiast

    Senior Enabler

    Enabler Video

     ~1 min

    Melanie Hoffmann

    seit 2018

    enable2grow GmbH

    Senior Enabler

    seit 2019

    Memedia

    Senior Advisor

    seit 2018

    Customer Delight

    Founder

    seit 2018

    Hey Dear Mind

    Founder

    seit 2017

    Campus University

    Lecturer

    2015 – 2017

    Amazon Publishing

    Snr. Marketing Manager / Team Lead

    2013 – 2015

    Amazon Kindle Content

    Snr. Marketing Manager / Team Lead

    2011 – 2013

    Ringier Axel Springer (CH)

    Magazines Head of Digital Marketing

    2007 – 2011

    Ringier Axel Springer (CH)

    Magazines Project Lead Strategy & Digital

    2002 – 2007

    Studies of Media Economics

    Business Administration, TU Ilmenau, Diplom-Kauffrau

    2005 – 2005

    DIE ZEIT

    Holtzbrinck Verlag, Direct Marketing (Internship)

    2002 – 2002

    Bertelsmann Culture GmbH

    China Internal Consulting / Marketing

    1999 – 2002

    Bertelsmann

    Apprenticeship Publishing

    Melanie Hoffmann – The digital Enthusiast

    Melanie Hoffmann is our “bridge builder” for eCommerce topics, customer centricity and innovation. Empathic, structured and data-driven, she ensures a shared vision and goal-oriented collaboration between business and tech teams, different generations, cultures or mindsets in SMEs and scale-ups that want to positively shape and accelerate their growth or change processes.

    Her core expertise is in eCommerce growth, digital product development, content marketing strategy as well as empowerment in change processes. Next to customer centricity, Melanie also likes to focus on implementation orientation in her work.

    Melanie looks back on almost 20 years of experience in the digital and media industry. Since 2018, Melanie has been supporting clients for enable2grow as well as her own companies. In the process, she has worked for clients from the health / digital health, household appliances, cosmetics, consumer goods, and media industries, among others.

    Scheme of Focus:

    Build up digital business, anchoring innovation, rethink your positioning, accompany transformation, customer centricity

    Customer Experience: C.H. Beck, BSH Home Connect, Bewango, Aqua Lung, Amazon, Ringier Axel Springer, Gault Millau (CH), Die Zeit, Bertelsmann AG

    My Passion

    Books, books, books! In addition, I love the balance in nature or with sports, for example going surfing or doing yoga.

    Let’s Talk

    My Mission

    As a hands-on “bridge builder”, I prefer to develop growth strategies specifically in the eCommerce sector and for digital topics together with teams and customers. This is how we create inspiring, successful and economically and sometimes hopefully ecologically sustainable solutions!

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