Personal data:

Any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Person concerned

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

Processing

Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Third

This is a natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.

Controller or person responsible for the processing

The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

Web page call

a) Personal data

IP address, cookie identifier

b) Description

We collect so-called access data when our website is called up and store this in a log file (so-called log file). This access data also includes the IP address. In addition, the name of the website accessed, the file accessed, the date and time of access, the volume of data transferred and notification of successful access, the browser type and version, the operating system, the so-called referrer URL (the previously visited page) and the requesting provider are stored in the log file. However, it is not possible to draw any conclusions about your person from this data.

In addition, so-called cookies are stored on your end device (laptop, tablet, smartphone or PC) when you access our website. For details of the cookies used on the website, the specific purpose that the cookies serve and a description of how you can delete these cookies, please refer to the Cookie and Opt Out Notices.

We collect the log file data, including the IP address, to ensure a smooth connection setup of the website and to enable a comfortable use of our website by the users. In addition, the log file is used to evaluate system security and stability as well as for administrative purposes. Cookies also enable us to make the use of our offer and our website more pleasant for the visitor, for example, by using cookies to determine whether you have already visited an individual page of our website. With the help of the cookie identifier, we also receive information about user behaviour on our website or the search queries with which you arrive at our site and can adapt the offer to the user’s interests on future visits.

c) Purpose of the data processing

We collect the log file data, including the IP address, to ensure a smooth connection setup of the website and to enable a comfortable use of our website by the users. In addition, the log file is used to evaluate system security and stability as well as for administrative purposes. Cookies also enable us to make the use of our offer and our website more pleasant for the visitor, for example, by using cookies to determine whether you have already visited an individual page of our website. With the help of the cookie identifier, we also receive information about user behaviour on our website or the search queries with which you arrive at our site and can adapt the offer to the user’s interests on future visits.

d) Legitimate interest

The log file data, including the IP address, is only used for the technical and design optimisation of the website and to secure our systems (e.g. in the event of an attack on our IT or a security incident). From the data in the log file, including the IP address, no personal reference can be made for us in the event that our website is called up. With the help of the cookie identifier, we learn, for example, whether and to what extent you have already visited our websites, whether you have already registered with us with a certain identifier and when you returned to it. For details and information on how to delete cookies, please refer to the document Cookie and Opt Out Notices.

(e) Recipients of the data

Company:

Yoyaba GmbH, Dorotheenstraße 64, 22301 Hamburg, Deutschland

Description:

Yoyaba GmbH is responsible for hosting the website. The data is hosted in a highly secure data centre based in Germany.

Info on data protection:

https://yoyaba.com/datenschutz/

f) Duration of the data storage

The log files, i.e. the IP address contained therein, are automatically deleted two months after collection. Before this, however, the IP address is anonymised and only stored for administrative (technical) purposes.

(g) Legal basis

Art. 6 para. 1 f) GDPR

h) Provision prescribed or required

The provision of personal data is neither legally nor contractually required. However, without the cookie identifier, the service and functionality of our website may be limited.

Category Contact form

a) Personal data

E-mail address, first and last name, date, time, comment (request/concern)

b) Description and purpose of the data processing

We use a contact form on our website to communicate with our customers and interested parties and to answer their concerns and enquiries. We process the enquiries and information sent to us in this context in order to process your enquiry and to contact you. We also use your contact form data, including the enquiry itself, to prepare quotations.

c) Duration of the data storage

We use the data until the respective conversation with you has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified. Furthermore, we store the communication at the longest until we are requested to delete it. You may revoke your consent to data processing at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

d) Legal basis

Art. 6 para. 1 a, b) GDPR

e) Provision prescribed or required

The provision of personal data is neither legally nor contractually required. However, it is not possible to process the request without this information.

Category Web Analysis

a) Personal data

IP address, cookie identifier

b) Description

Tracking tools are used on the website, which include the use of cookies and the collection of IP addresses. Tracking tools typically examine where visitors come from, which areas on a website are visited and how often and how long which subpages and categories are viewed.

c) Purpose of the data processing

With the help of these tools, we can examine how and from where visitors come to our site, which areas on a website are visited particularly often and how often and for how long which sub-pages and categories are viewed. In addition, we can determine which search terms and web pages the user has entered and evaluate how many users visit our pages in total and which information or offers are most in demand. The aim is to be able to design our offers and our website in a user-friendly way with the help of the knowledge gained in this way.

d) Legitimate interest

Statistical analysis of the usage profiles allows us to derive statements about the functioning and success of our websites, such as answers to questions about how often information pages on certain product groups were accessed or how many visitors clicked on certain offers. With the help of the tracking tools, we can target our offer more specifically to our customers, visitors and interested parties. Details about the providers, how they work and information on how you can delete the cookies used and prevent tracking can be found under Cookie and Opt Out Notices.

(e) Recipients of the data

The following providers of tracking and web analysis tools process the access data on our behalf for the purpose of user analysis and statistical processing for us. For this purpose, we have concluded the corresponding order processing contracts with the providers. Further details on the technical functioning of the tools as well as information on how you can prevent data transmission (tracking) can be found under Cookie and Opt Out Notices.

Google Tag Manager

Company:

Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA

Tool / Description:

Google Tag Manager is a tag management system developed by Google to manage JavaScript and HTML tags for tracking and analytics on websites (variants of e-marketing tags, sometimes called tracking pixels or web beacons).

Third country transfer:

Yes

Info on data protection:

http://www.google.com/policies/
http://www.google.com/policies/technologies/ads/
http://www.google.com/policies/technologies/

Privacy Shield certification

The EU-US Privacy Shield is a data protection agreement between the European Union and the US, which at its core consists of a series of assurances given by the US to the EU. The Convention regulates the protection of personal data transferred from a member state of the European Union to the USA. The self-certification by the US companies regulated therein can be used as a basis under Art. 45 GDPR that the recipient organisation provides a sufficient level of protection.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active#other-covered-entities

Opt-Out:

Yes

Google Analytics

Company:

Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Tool / Description:

Google Analytics is a web analysis service. Web analysis is the collection, collation and evaluation of data on the behaviour of visitors to websites.

Third country transfer:

Yes

Info on data protection:

http://www.google.com/policies/https://support.google.com/analytics/answer/6004245?hl=de

Privacy Shield certification:

The EU-US Privacy Shield is a data protection agreement between the European Union and the US, which at its core consists of a series of assurances given by the US to the EU. The Convention regulates the protection of personal data transferred from a member state of the European Union to the USA. The self-certification by the American companies regulated therein can be used as a basis according to Art. 45 DS-GVO.

that the recipient organisation provides a sufficient level of protection.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active#other-covered-entities

f) Duration of the data storage

For details of the cookies and technologies used as part of these tracking tools, how long they are stored and information on how you can delete this data, please see the Cookie and Opt Out Notices.

(g) Legal basis

Art. 6 para. 1 f) GDPR

h) Provision prescribed or required

The provision of personal data is neither legally nor contractually required. However, without the cookie identifier, the service and functionality of our website may be limited.

i) Profiling

Tracking tools can be used to assess the behaviour of website visitors and analyse their interests. For this purpose, we create a pseudonymous user profile.

Category Other Plugins

a) Personal data

IP address, cookie identifier

b) Description

Other tools and plug-ins are used on the website which, among other things, make use of cookies and collect the IP address. These plugins are used to integrate third party services that significantly enhance the experience, design and security on our site. The plugins process personal data for this purpose, as well as your IP address and cookie identifier. We have no influence over the type and scope of the personal data. Please inform yourself about this on the respective data protection pages of the plug-in providers.

c) Purpose of the data processing

In order to be able to use the additional functions of the plugins, a direct connection to the provider’s server is usually necessary. In the process, personal data is usually transmitted as part of the usual server logs on the provider’s servers. Cookies from the plugin providers also make it possible to make the use of the plugins more pleasant for the visitor, for example, by using the cookies to determine whether and how you have already used individual plugins.

d) Legitimate interest

With the help of the additional plugins we can offer you improved services, important functionality, increased security and more appealing design.

(e) Recipients of the data

Details about the recipients of the data, how the tools work and information on how you can prevent the transfer of data if necessary can be found under Privacy Opt-Out.

Google Fonts

Company:

Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Tool / Description:

This page uses so-called web fonts to display the font. These are provided by Google. To do this, your browser loads the required web font into your browser cache when you call up our page. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font from your computer will be used for display.

Third country transfer:

Yes

Info on data protection:

https://www.google.com/intl/de/policies/privacy/

Privacy Shield certification

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active#other-covered-entities

f) Duration of the data storage

For details on cookies, how long they are stored and how you can delete this data (your right to object), please see Privacy Opt-Out.

(g) Legal basis

Art. 6 para. 1 f) GDPR

h) Provision prescribed or required

The provision of personal data is neither legally nor contractually required. However, without the cookie identifier, the service and functionality of our website may be limited.

What are cookies and what categories of cookies are there?

Depending on their function and purpose, cookies can be divided into four categories: Essential Cookies, Performance Cookies, Functional Cookies and Marketing Cookies. Please note that not all of the cookies listed here may be used if you access our website with a mobile device.

a) Cookies necessary

These are cookies that are needed to allow you to navigate our websites and operate the basic functions of the website, such as assigning anonymous session IDs to bundle multiple related queries to a server.

b) Performance-Cookies

Performance cookies are used to improve the user-friendliness of a website and thus the user experience. Performance cookies collect information about how our websites are used e.g. internet browser and operating system used; domain name of the website you came from, number of visits, average time spent, and pages viewed. These cookies do not store any information that allows personal identification of the user. The information collected with the help of cookies is aggregated and therefore anonymous.

c) Analytics cookies

We use analysis cookies to improve the user-friendliness of our website. With analysis cookies, we can determine how our website is used and, for example, which preferences and search terms are used to access it.

d) Advertising cookies

We use advertising cookies to provide you with more targeted, relevant content. They are also used to measure and control the effectiveness of advertising campaigns. Marketing cookies register whether a website is visited and which content is used. This information may be shared with third parties, such as advertisers, and is often linked to third party site functionality (third party cookies).

e) Social media cookies

Social media cookies are set by social networks. For example, you can register on our site using the login details of a social network.