Moo -

MOO is an online printing and design company founded in 2006 with the goal of mixing up the trillion-dollar global printing industry to make great design accessible to everyone and to combine professional design with the accessibility and reach of the Internet.

Market Scan of custom printing in Germany

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Our Approach

Case Study: Market Scan of custom printing in Germany

Methods

Conduct quantitative and qualitative market analyses:

Review data sources and recent market studies in Germany
Conduct a top-down approach based on a reliable and up-to-date figure of larger market, e.g. the entire print business in Germany and derive the market segment (digital and personalized) that is relevant for MOO, thus getting to a first estimate on the total addressable market
Complement this approach with an estimate of MOO’s market potential in Germany with a bottom-up approach, e.g. identifying online customers who purchase personalized print products, then calculating potential Sales via an average price
Define Germa n buyer behavior in premium market cities, region and segments

The Enabler Team

Stefanie Peters

The Visionary Captain

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